3 years of building

I joined Rasayel as a Senior Product Designer and gradually took on platform team leadership responsibilities. To accelerate development cycles, I began implementing prototypes directly rather than relying solely on design handoffs. This approach helped streamline the development process. My role expanded to include product roadmap planning, strategic decision-making, and team coordination. The team worked together to rebuild the user experience and establish design systems for a customer support platform serving businesses across the Middle East.